Business Marketing Articles

GM takes a cue from politicians and other savvy corporations in utilizing search engines for reputation management (or in this case, straight up politicking). However, I see a glaring hole in their plan, which not surprisingly, sees them wasting money senselessly.  Read more...

GM takes a cue from politicians and other savvy corporations in utilizing search engines for reputation management (or in this case, straight up politicking). However, I see a glaring hole in their plan, which not surprisingly, sees them wasting money senselessly.

Hank is a good businessman because he understands his customers like no other business in town does theirs. What else could keep people coming back over sixteen years?  Read more...

Hank is a good businessman because he understands his customers like no other business in town does theirs. What else could keep people coming back over sixteen years?

I've been talking a lot about the Five Secret Customers: End User, Influencer, Gatekeeper, Decision-Maker and Check-Writer. For sales to very small companies, all five customers may be the same person. As you sell to larger and larger companies, these five customers may not only be different people-they may not be in the same building, state or country. But to make a sale, you need to reach all five with your message, draw...  Read more...

I've been talking a lot about the Five Secret Customers: End User, Influencer, Gatekeeper, Decision-Maker and Check-Writer. For sales to very small companies, all five customers may be the same person. As you sell to larger and larger companies, these five customers may not only be different people-they may not be in the same building, state or country. But to make a sale, you need to reach all five with your message, draw...

One of the deadliest marketing mistakes you can make when trying to successfully promote your own seminars and workshop is launching your promotional schedule too late. Many new seminar promoters wait until four to six weeks before their events to start promotions (sometimes even less)... and then can't understand why their registration numbers are low.  Read more...

One of the deadliest marketing mistakes you can make when trying to successfully promote your own seminars and workshop is launching your promotional schedule too late. Many new seminar promoters wait until four to six weeks before their events to start promotions (sometimes even less)... and then can't understand why their registration numbers are low.

Don't want to scare seminar attendees away... or leave money on the table? Discover how to properly price your seminar to maximize seminar attendance and seminar profits  Read more...

Don't want to scare seminar attendees away... or leave money on the table? Discover how to properly price your seminar to maximize seminar attendance and seminar profits

Writing better sales letters. Write copy that connects with your prospects.  Read more...

Writing better sales letters. Write copy that connects with your prospects.

The social marketing tool, Twitter is one of the latest and greatest Web 2.0 tools out there. People who join this social networking microblogging tool often become so addicted that they use it constantly. They have it on their computer as well as on their cell phone and they spend...  Read more...

The social marketing tool, Twitter is one of the latest and greatest Web 2.0 tools out there. People who join this social networking microblogging tool often become so addicted that they use it constantly. They have it on their computer as well as on their cell phone and they spend...

For centuries companies have been using promotional gifts to market their wares, but did you know this same idea can be effectively used for marketing online in the virtual world. Discover how and why using simple promotional gifts can bring marketing success by boosting your traffic and sales.  Read more...

For centuries companies have been using promotional gifts to market their wares, but did you know this same idea can be effectively used for marketing online in the virtual world. Discover how and why using simple promotional gifts can bring marketing success by boosting your traffic and sales.

Search engine marketing provides ad agencies, advertisers, or marketing firms the ability to pay for sponsored listings on a CPC, (cost per click), or PPC, (pay per click) basis. While this can be a very valuable tool for promoting your website, it should be given proper consideration before it is...  Read more...

Search engine marketing provides ad agencies, advertisers, or marketing firms the ability to pay for sponsored listings on a CPC, (cost per click), or PPC, (pay per click) basis. While this can be a very valuable tool for promoting your website, it should be given proper consideration before it is...

If you don't have a great deal of money to dedicate toward marketing your blog but you do have plenty of time, social networking is a great way to boost your traffic while also building a community with your blog. In fact, one of the great things about social networking...  Read more...

If you don't have a great deal of money to dedicate toward marketing your blog but you do have plenty of time, social networking is a great way to boost your traffic while also building a community with your blog. In fact, one of the great things about social networking...