Business Marketing Articles

Copyright 2000-2007 MarketingProfs, LLC Today many companies and brands are engaging in "Partnership Marketing," "Marketing Alliances," "Strategic Partnerships," and even "Partnership Brand Marketing" programs. But often they boil down to just promotions, perhaps maybe even on a larger scale. But the true success of partnership brand marketing lies in its power to open up new and alternative channels of distribution for both...  Read more...

Copyright 2000-2007 MarketingProfs, LLC Today many companies and brands are engaging in "Partnership Marketing," "Marketing Alliances," "Strategic Partnerships," and even "Partnership Brand Marketing" programs. But often they boil down to just promotions, perhaps maybe even on a larger scale. But the true success of partnership brand marketing lies in its power to open up new and alternative channels of distribution for both...

Copyright 2000-2007 MarketingProfs, LLC Advertising is dead. Consumers have been over-advertised to and over-sold. So what's a marketer to do?  Read more...

Copyright 2000-2007 MarketingProfs, LLC Advertising is dead. Consumers have been over-advertised to and over-sold. So what's a marketer to do?

Copyright 2000-2007 MarketingProfs, LLC Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%?  Read more...

Copyright 2000-2007 MarketingProfs, LLC Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%?

Copyright 2006 Entrepreneur.com Inc., All rights reserved. From leather to vertical layouts, business cards are getting a new look. Industry insiders weigh in on what's hip--and what's passé.  Read more...

Copyright 2006 Entrepreneur.com Inc., All rights reserved. From leather to vertical layouts, business cards are getting a new look. Industry insiders weigh in on what's hip--and what's passé.

Copyright 2006 Entrepreneur.com Inc., All rights reserved. Rather than planting new accounts, cultivate the relationships with the customers you already have.  Read more...

Copyright 2006 Entrepreneur.com Inc., All rights reserved. Rather than planting new accounts, cultivate the relationships with the customers you already have.

Copyright 2006 Entrepreneur.com Inc., All rights reserved. Here's how to build your e-mail list and develop creative ideas.  Read more...

Copyright 2006 Entrepreneur.com Inc., All rights reserved. Here's how to build your e-mail list and develop creative ideas.

Copy of Champions Success Tips Word count: 1143 Approx. reading time: 5 minutes Today’s tip: 8 Steps to Effective E-mail Marketing: What To Do When The Rules Change I’m not ashamed to admit it. This month’s headline is neither clever nor sexy, but it does get the job done. And that’s what this month’s article is all about— fast, effective e-mail marketing. It’s a well-worn topic, but one that bears repeating…especially...  Read more...

Copy of Champions Success Tips Word count: 1143 Approx. reading time: 5 minutes Today’s tip: 8 Steps to Effective E-mail Marketing: What To Do When The Rules Change I’m not ashamed to admit it. This month’s headline is neither clever nor sexy, but it does get the job done. And that’s what this month’s article is all about— fast, effective e-mail marketing. It’s a well-worn topic, but one that bears repeating…especially...

Lina’s Little Black Book Bares All: Who To Woo For Your Next Business Liaison If you’re exhausted trying to be the Wonder Woman or He-Man of your business… If you’re fed up working harder and want to start working smarter If you want solid, reputable, dependable business allies you can count on… Then you’ll want to save my little black book, someplace safe RIGHT NOW Why? Because I’ve giving you more than 75 of my most...  Read more...

Lina’s Little Black Book Bares All: Who To Woo For Your Next Business Liaison If you’re exhausted trying to be the Wonder Woman or He-Man of your business… If you’re fed up working harder and want to start working smarter If you want solid, reputable, dependable business allies you can count on… Then you’ll want to save my little black book, someplace safe RIGHT NOW Why? Because I’ve giving you more than 75 of my most...

How To Play With An 800 Pound Gorilla…And Not Get Hurt: 5 Things You Should Know About Keeping Your Website Out of Google Hell If your website depends on search engine rankings in any way for lead generation or sales, keep reading. If not, stop reading now. Notice I didn’t say anything about actually being interested in search engine rankings; I just said “If your website depends on it…” Why? Because whether you’re...  Read more...

How To Play With An 800 Pound Gorilla…And Not Get Hurt: 5 Things You Should Know About Keeping Your Website Out of Google Hell If your website depends on search engine rankings in any way for lead generation or sales, keep reading. If not, stop reading now. Notice I didn’t say anything about actually being interested in search engine rankings; I just said “If your website depends on it…” Why? Because whether you’re...

A 3-Minute Cheat Sheet To The Secret Language Your Prospects Are Speaking Ever had a conversation with someone you just KNEW was from another planet? You know what I mean. The kind of conversation where you just can’t find ANY common ground? The kind that has you praying for an earthquake, lightening strike or unexpected monsoon to justify a quick escape? If so, you’re not alone. In fact, you’re perfectly normal! So...  Read more...

A 3-Minute Cheat Sheet To The Secret Language Your Prospects Are Speaking Ever had a conversation with someone you just KNEW was from another planet? You know what I mean. The kind of conversation where you just can’t find ANY common ground? The kind that has you praying for an earthquake, lightening strike or unexpected monsoon to justify a quick escape? If so, you’re not alone. In fact, you’re perfectly normal! So...