Postcard Marketing Articles

Many companies use postcards in direct mail advertising. Even though postcard printing and design should be easy and quick, things can get muddled without a clear plan. Follow the eight step plan below for a postcard process that leaves you feeling satisfied.  Read more...

Many companies use postcards in direct mail advertising. Even though postcard printing and design should be easy and quick, things can get muddled without a clear plan. Follow the eight step plan below for a postcard process that leaves you feeling satisfied.

A sneaky strategy using a postcard to get people to visit your website. This gets people's attention in a second.  Read more...

A sneaky strategy using a postcard to get people to visit your website. This gets people's attention in a second.

Here's a copywriting secret that many professional writers will charge you for. When creating a direct mail postcard campaign, start by identifying the desired response you want people to take. Then build the message to support that singular response.  Read more...

Here's a copywriting secret that many professional writers will charge you for. When creating a direct mail postcard campaign, start by identifying the desired response you want people to take. Then build the message to support that singular response.

Postcards are a common marketing tool because they are one of the easiest direct mail avenues. First of all, postcards have a high response rate, usually around a 1 to 3% ROI. With postcards, you get to choose the amount of clients who will receive the direct mail;  Read more...

Postcards are a common marketing tool because they are one of the easiest direct mail avenues. First of all, postcards have a high response rate, usually around a 1 to 3% ROI. With postcards, you get to choose the amount of clients who will receive the direct mail;

There different coating options that you may consider for your postcard printing. Here are some choices that you can utilize for your print ads.  Read more...

There different coating options that you may consider for your postcard printing. Here are some choices that you can utilize for your print ads.

It's harder to succeed with direct mail postcards today, mainly because of factors like information overload and consumer skepticism. But there are certain things you can do to ensure you success with this marketing medium.  Read more...

It's harder to succeed with direct mail postcards today, mainly because of factors like information overload and consumer skepticism. But there are certain things you can do to ensure you success with this marketing medium.

Postcard printing is popular among many businesses because of its high return on investment (ROI). You pay a little to get postcards printed and mailed, and you get more money back in sales than you spent to get the postcards out.  Read more...

Postcard printing is popular among many businesses because of its high return on investment (ROI). You pay a little to get postcards printed and mailed, and you get more money back in sales than you spent to get the postcards out.

Here's a strategy to get people extremely curious to read your postcard and visit your website. I tested this from people in a phone book.  Read more...

Here's a strategy to get people extremely curious to read your postcard and visit your website. I tested this from people in a phone book.

Postcards are very good marketing tools. Of all the types of advertising literature that businesses use, postcards are perhaps the most commonly read by customers. Studies have shown that somewhere between 70 and 90% of postcard recipients actually read the postcards they receive in the mail.  Read more...

Postcards are very good marketing tools. Of all the types of advertising literature that businesses use, postcards are perhaps the most commonly read by customers. Studies have shown that somewhere between 70 and 90% of postcard recipients actually read the postcards they receive in the mail.

You have your product, you have your marketing medium which is the postcard, and you have all the design elements you want to put there. But you cannot decide on which typeface to use, possibly because there are thousands of options to choose from. Typefaces are the distinct strokes of characters and symbols, included in which are letters, numerals and punctuation marks.  Read more...

You have your product, you have your marketing medium which is the postcard, and you have all the design elements you want to put there. But you cannot decide on which typeface to use, possibly because there are thousands of options to choose from. Typefaces are the distinct strokes of characters and symbols, included in which are letters, numerals and punctuation marks.