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Fri, 25 Jul 2008 02:08:16 GMT

The Hobson & Holtz Report - Podcast #365: July 24, 2008

a shel of my former self

The Hobson & Holtz Report - Podcast #365: July 24, 2008

Thu, 24 Jul 2008 22:32:50 GMT

Cut from FIR #365

NevilleHobson.com

Licensed under a Creative Commons license. Some rights reserved.Licensed under a Creative Commons license. Some rights reserved. Overflow from...

Licensed under a Creative Commons license. Some rights reserved.Licensed under a Creative Commons license. Some rights reserved. Overflow from today’s FIR #365: News That Fits Prepare Yourself for the Blog Bullies: It’s going to happen. It may have already happened. So what do you do when someone makes fun of you, pokes at you, says hurtful or harmful things about you or your blog...

By neville@nevillehobson.com (Neville Hobson)neville@nevillehobson.com

Thu, 24 Jul 2008 21:44:06 GMT

Contact Lost

The Social Customer Manifesto

Deborah Micek (@CoachDeb) writes: "I've realized it's more upsetting 2 lose contacts than lose $ money. Felt disconnected this week 1st losing all...

Deborah Micek (@CoachDeb) writes: "I've realized it's more upsetting 2 lose contacts than lose $ money. Felt disconnected this week 1st losing all contacts on iphone + Twitter" Do you agree? Why or why not?

By Christopher Carfi - Cerado, Inc.

Thu, 24 Jul 2008 21:35:01 GMT

Dear Laura Ries...

Brand Autopsy

Laura, do you really believe by adding GPS functionality to the iPhone, it changes it so dramatically that the iPhone goes from being a convergent...

Laura, do you really believe by adding GPS functionality to the iPhone, it changes it so dramatically that the iPhone goes from being a convergent device to a divergent device? As you’ve implied, the iPhone is the acid-test for the...

By johnmoore (from Brand Autopsy)

Thu, 24 Jul 2008 21:23:59 GMT

The Hobson and Holtz Report - Podcast #365: July 24, 2008

NevilleHobson.com

Licensed under a Creative Commons license. Some rights reserved.Licensed under a Creative Commons license. Some rights reserved. Content summary:...

Licensed under a Creative Commons license. Some rights reserved.Licensed under a Creative Commons license. Some rights reserved. Content summary: Next FIR Live on July 26; Shel’s Toronto trip and social media meet-up; Dan York reports from the O’Reilly OSCON convention on open source, Skype, Twhirl and more; the Media Monitoring Minute with CustomScoop; News That Fits: McCain’s...

By neville@nevillehobson.com (Neville Hobson)neville@nevillehobson.com

Thu, 24 Jul 2008 11:28:00 GMT

Architects Envision the Next Starbucks

Brand Autopsy

Consider peeping the July issue of ARCHITECT magazine. The magazine asked five architect design firms to envision the rebirth of Starbucks....

Consider peeping the July issue of ARCHITECT magazine. The magazine asked five architect design firms to envision the rebirth of Starbucks. Interesting results ... lots of daydreaming esoteric fodder for design-types. The regular marketing-type in me likes the Modular Community...

By johnmoore (from Brand Autopsy)

Thu, 24 Jul 2008 06:10:00 GMT

Blogger Relations Series: Blogger or Journalist?

Diva Marketing (Blog)

Every new industry has growing pains and social media is no different. As C.B. Whittemore said to me "The challenge is figuring out how all these...

Every new industry has growing pains and social media is no different. As C.B. Whittemore said to me "The challenge is figuring out how all these things can be practical." Blogging, in particular, has become an important resource not only for people who read blogs but for brand managers/agencies who perceive the blog/blogger is a source of influence and channel for message/idea...

By Toby

Thu, 24 Jul 2008 01:31:58 GMT

Sales – It’s Only About the Numbers?

Fryer's Blog in the Mountains

In most companies the sales function carefully scrutinizes its success, which is generally determined by driving the sales number—revenue....

In most companies the sales function carefully scrutinizes its success, which is generally determined by driving the sales number—revenue. Unfortunately, these companies view the path to sales success in the same singular, formulaic fashion. Sometimes we need to look at...

By Ryck Marciniak

Thu, 24 Jul 2008 01:05:36 GMT

Mobs For Good

John Winsor

The consumer gods have chosen to smile upon a select few in San Francisco. That, or Carrotmob has infiltrated another company. The SF based and...

The consumer gods have chosen to smile upon a select few in San Francisco. That, or Carrotmob has infiltrated another company. The SF based and socially-responsible organization, Carrotmob, is trying to make companies more environmentally friendly. Rather than apply negative...

By John Winsor

Thu, 24 Jul 2008 00:33:16 GMT

The Difficulty of Simple

John Winsor

Enough said. via Todd Walker.

By John Winsor

Wed, 23 Jul 2008 23:31:52 GMT

Angels angelic?

This Blog Sits at the

The thing that attracted me to the world [of bikers as depicted in the FX show Sons of Anarchy] was this amazing camaraderie. There was this amazing...

The thing that attracted me to the world [of bikers as depicted in the FX show Sons of Anarchy] was this amazing camaraderie. There was this amazing sort of familial "I'd kill for my brother" bond that all of them...

By Grant McCracken

Wed, 23 Jul 2008 21:15:55 GMT

Does advertising add value?

acleareye.com

That's not a complete question, is it? Add value to what and for whom, right? Surely you know that advertising adds value to organizations and their...

That's not a complete question, is it? Add value to what and for whom, right? Surely you know that advertising adds value to organizations and their brands. If not, study the rise and rise of brands like Nike, Coke, Tide,...

By Tom Asacker

Wed, 23 Jul 2008 13:39:35 GMT

Not a journey

Johnnie Moore's Weblog

I had a great meeting yesterday with Jack Martin Leith, who has done more thinking about things like innovation and change and is refreshingly...

I had a great meeting yesterday with Jack Martin Leith, who has done more thinking about things like innovation and change and is refreshingly cynical about much conventional thinking about both. For instance, read his latest post about change metaphors in which he puts the boot into the pervasive idea that change is a journey. The shortcoming of the journey metaphor is that it...

Tue, 22 Jul 2008 21:51:38 GMT

Not kinship, kidship

This Blog Sits at the

I have spent most of July working on a project and the end is now in sight. At 155 slides, the deck is still too large, but I have a couple of days...

I have spent most of July working on a project and the end is now in sight. At 155 slides, the deck is still too large, but I have a couple of days to weed and winnow. (If I owe...

By Grant McCracken

Tue, 22 Jul 2008 20:28:29 GMT

For the Love of Chocolate

John Winsor

I've got a weakness. You've got it, it's chocolate. I just love the stuff. Another thing I dig are brands that create cultural tension. Fat Pig...

I've got a weakness. You've got it, it's chocolate. I just love the stuff. Another thing I dig are brands that create cultural tension. Fat Pig Chocolate certainly does that. And it's even Oinkganic! I'm predicting a big success here....

By John Winsor